Brand identity
Logo and brand identity design for small businesses
A logo, colours and fonts that suit your business, with a short guide that shows how to use them. One fixed price: £1,200 + VAT, or £950 + VAT with any website.
When you need a brand before a website
Maybe you are starting out and have no logo yet. Or your logo was made in a hurry and no longer fits what you do. Our logo and brand identity design for small businesses gives you a clear look. You can use it on your website, emails, signs and social media.
You can have brand work on its own, or before we build your website. With any website package, Brand starter costs £950 + VAT instead of £1,200 + VAT. We work with businesses across the UK, by email and video call.
What you get with Brand starter
- 2 logo designs to choose from
- 2 rounds of changes on the design you choose
- Logo versions in colour, one colour and reversed, plus an icon
- A colour palette, with colour pairs that are easy to read
- A font pairing for headings and text, with web fonts
- An 8 to 10 page brand guide
- A file kit with all your logo versions
What brand identity costs
One fixed price for the whole Brand starter. All our prices are on our pricing page.
Brand starter
£1,200 + VAT
£950 + VAT with any website
A logo, colours and fonts, with a short guide to using them.
- 2 logo designs to choose from
- 2 rounds of changes
- Logo versions in colour, one colour and reversed, plus an icon
- A colour palette, with accessible colour pairs that are easy to read
- A font pairing for headings and text, with web fonts
- An 8 to 10 page brand guide
- A file kit with all your logo versions
50% to book, and the balance before handover.
£950 + VAT when you also choose a website package.
All prices exclude VAT.
How our logo and brand identity design works
Tell us about your business
Use the form below. Tell us what you do, who your customers are and how you want them to feel about you.
Get a fixed quote
We reply within one working day and confirm the price in writing. A 50% deposit books the work.
2 logo designs
We design 2 different logos. You choose the one that suits you best.
2 rounds of changes
You tell us what to change, and we refine the logo you chose. Then we finish the colours and fonts around it.
Handover
Once the balance is paid, you receive the brand guide and the file kit, ready to use.
What you receive at the end
Your file kit holds every version of your logo. There is a colour version, a one-colour version and a reversed version for dark backgrounds. There is also an icon for small spaces, such as a browser tab or a social media profile.
Your brand guide is 8 to 10 pages. It shows how to use your logo, your colours and your fonts, so anyone who makes something for you can keep it consistent. It lists colour pairs that are easy to read, so text stays clear on your website and in print. The fonts are web fonts, so your website can use them too.
How long it takes
We agree dates in your quote. The time it takes depends mostly on how quickly you can give feedback after each step.
What we need from you
- A short description of your business and your customers
- Any logos, colours or examples you like or dislike, and why
- One person who can make the final decision
- Your feedback after each step
Working with a brand you already have
Not every client needs a new brand. Tune Into ASD, a neurodiversity support service in the UK, already had a logo and a blue and gold brand. When we rebuilt its website, we kept both and gave the home page a brighter, more dynamic look.
If your brand already works, we build around it. If it needs help, Brand starter gives you a clear base before we design your website. Read the Tune Into ASD case study.

Questions about brand identity
Do I own my logo?
Yes. Once the work is paid in full, the logo, the brand guide and the file kit are yours to use.
Can I have brand work without a website?
Yes. Brand starter costs £1,200 + VAT on its own, or £950 + VAT with any website package.
What if I do not like either logo design?
Tell us why in your feedback. Your 2 rounds of changes are there to get it right, and we talk it through with you.
Can you refresh my existing logo instead?
Tell us about it in the form. We will look at what you have and tell you in your quote what we suggest.
Get a fixed quote
Tell us about your business and what you need. We reply within one working day, with a fixed quote in writing. You can also see how much a website costs in the UK if you are planning both.
What happens next
- A reply within one working day. If you do not hear from us, email letsdesign@telaedesigns.com.
- A short call or video meeting if useful.
- A fixed quote in writing.