Case study: Tune Into ASD
A neurodiversity support service website with six pathways
We rebuilt the website for Tune Into ASD, a neurodiversity support service in the UK, in WordPress with a custom theme. The new site went live on 13 June 2026.
The project at a glance
- Client: Tune Into ASD
- Sector: neurodiversity support
- Place: UK
- Live from: 13 June 2026
- What we did: a WordPress rebuild with a custom theme
The situation
Tune Into ASD supports six groups of people: young people, families, educators, neurodivergent adults, businesses and charities. Each group arrives with different questions. A parent looking for help at home needs different pages from a business.
The service already had its own logo and a blue and gold brand. The new site needed to keep both, while giving the home page more energy and making every page easy to use on a phone.
What we built: a neurodiversity support service website for six audiences
We built a custom WordPress theme around six audience pathways: Young People, Families, Educators, Neurodivergent Adults, Businesses and Charities. Each visitor can go straight to the pages written for them.
We kept the client’s logo and blue and gold brand, and made the home page brighter and more dynamic, with motion that respects reduced-motion settings.
A page for each audience
Each pathway has its own page. The Families page, for example, opens with ‘Supporting families to tune in together’.
Visitors do not have to work out which service applies to them. They choose who they are, and the site does the rest.
Designed for phones first
We designed the service pages for phones first, then for larger screens. Many visitors will arrive on a phone, so that is where we started.
Details worth noticing
Motion that can stand still
The home page moves, but the animations stop when a visitor’s device asks for reduced motion. We checked this on 5 October 2026.
A founder video
The Who We Are page includes a video from the founder.
Testimonials visitors can enlarge
A testimonials carousel, where visitors can click a testimonial to enlarge it.
Events the client updates
The client adds new workshops and events in WordPress, so sessions can go up as soon as they are planned.
Easier to use with a keyboard
A skip link lets keyboard users jump past the menu, and every image has alt text.
A real choice about cookies
The cookie notice includes a ‘Reject non-essential’ button, so visitors can say no to cookies the site does not need.
What Tune Into ASD can do now
- Send each of its six audiences to pages written for them.
- Introduce the founder on video on the Who We Are page.
- Add new workshops and events from WordPress.
- Show testimonials in a carousel that visitors can enlarge.
- Offer a site whose animations stop for visitors who ask for reduced motion.
See the site for yourself
The site is live at tuneintoasd.com. Try the six pathways on your phone.
Services we used
This project used our web design service. Run a care or support service yourself? Our page on websites for care and support services covers what we build for the sector. Features like audience pathways sit in our Bespoke package; every price is on our pricing page.
Planning something similar?
Tell us who your website needs to serve, and we will reply within one working day with the next steps towards a fixed quote. Prefer to talk? email us to arrange a call and we will ring you or meet on video.
What happens next
- A reply within one working day. If you do not hear from us, email letsdesign@telaedesigns.com.
- A short call or video meeting if useful.
- A fixed quote in writing.